IT’S HERE!!! Premiere Pro goes Apple Silicon Native

One of the last big pieces of software I’ve been waiting to go full Apple Silicon Native has finally been released! Adobe Premiere Pro is now fully native on Apple Silicon!

When Apple shifted Macs from PowerPC to Intel, it took forever for software manufacturers to catch up. At the time, pre-iPhone, Apple wasn’t even close to the cultural presence it is today. I remember working at the Apple store in 2008 when Office 2008 was released. The intel switch had been completed 3-4 years earlier.

I have been so impressed by software manufacturers response to Apple Silicon. Microsoft had a native version of Office available in beta almost immediately, and shipping shortly thereafter. And Adobe’s Photoshop beta was live pretty quickly, and ended up shipping within six months or so of the first Apple Silicon hardware being released.

And now, Premiere Pro is native! I have a couple video projects that I’ve shot, but have been waiting to edit. I think subconsciously I was waiting for Premiere Pro, but semi-consciously, I just still really hate Final Cut Pro X.

I’ll post thoughts once I’ve used Premiere Pro in the next week or so.

Facebook is full of crap

Facebook took out a series of full-page ads in the New York Times, Wall Street Journal, and Washington Post today to get in front of Apple’s anti-tracking alert that your iphone will start showing you in 2021. Apple’s privacy update that Facebook is so concerned about merely pops up a notice asking if user’s consent to ad-tracking or if the phone should block cross-app and cross-site tracking.

Facebook has previously cautioned that Apple’s changes would lead to difficulties, not only for its own business model, but also for small businesses who use its platform to advertise. Facebook claims that ads displayed without personalized targeting generate 60 percent fewer sales than ads that do target consumers.

MacRumors

Just as a reminder – Facebook was caught offering a malicious VPN app that sent all of the app’s users’ phone browsing and other data straight to Facebook’s servers.

This ad Facebook released today is clearly misdirection. Facebook’s own aggresive tracking can’t withstand some sunlight, which is what Apple is going to direct at it. This is not about small business, this is about Facebook’s advertising business.

Don’t trust Facebook.